Is anyone else finding themselves drowning in ‘green’ advertising? Over the last couple of years it seems like every company under the sun has capitalized on the elevated environmental awareness in the marketplace.
Those of us who immerse ourselves in sustainability know how to spot greenwashing and are equipped to differentiate the truth from the lies. And more and more, advice from you and I which we post on the web has become accessible to anyone who keys relevant search terms into Google.
So how can companies who are taking sincere environmental initiatives market themselves credibly?