Articles


The New Do’s and Don’ts of Sustainable Marketing
So how can companies who are taking sincere environmental initiatives market themselves credibly? Here are some updated tips for responsible marketers.

Marketing in a Recession
In an economic downturn, customer behavior changes. You can win with wise planning. This is no time to stop spending on marketing.

Writing Web Content
Visitors to your site rarely read all of the content; instead they scan the information. Learn how to write effective web copy.

Harvest Featured in Pollution Prevention Podcast
Recently, P2RIC contacted Ryan Atkinson from Harvest to speak about the differences between Greenwashing and Sustainable Marketing.

The Big Impact of Greening Small Businesses
Greenbiz.com offers an excellent article on the significance of sustainable efforts by small business.

Recycled Paper
Learn how recycled paper is defined, the quality profile, the costs and the environmental benefits all in one quick read.

Green Printing
Every business can keep the environment in mind when planning print projects, read up on green products and practices